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{"id":10283,"date":"2011-10-07T07:49:55","date_gmt":"2011-10-07T05:49:55","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=10283"},"modified":"2011-10-07T07:49:55","modified_gmt":"2011-10-07T05:49:55","slug":"sova-falld-for-reklamkampanj-%e2%80%93-tredje-resan","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=10283","title":{"rendered":"Sova f\u00e4lld f\u00f6r reklamkampanj &#8211; tredje resan"},"content":{"rendered":"<p>Sova AB:s l\u00f6ften om att ge kunderna pengarna tillbaka om det regnar p\u00e5 midsommarafton har \u00e5terigen f\u00e4llts i domstol. Det \u00e4r tredje g\u00e5ngen p\u00e5 fyra \u00e5r som Sova f\u00e4llts f\u00f6r vilseledande reklam, skriver Konsumentverket i ett <a href=\"http:\/\/www.konsumentverket.se\/sv\/Nyheter\/Pressmeddelanden\/Pressmeddelanden-2011\/Sovas-midsommarreklam-falldes-igen\/\" target=\"_blank\">pressmeddelande<\/a>.<\/p>\n<p>Jag har tidigare <a href=\"http:\/\/konsumenter.se\/blogg\/?p=6713\" target=\"_blank\">bloggat<\/a> om Sovas kampanj som f\u00f6rra sommaren k\u00f6rdes f\u00f6r tredje g\u00e5ngen. KO har flera g\u00e5nger agerat mot kampanjen som verket anser vara vilseledande:<\/p>\n<ul>\n<li>2007 utf\u00e4rdade KO ett f\u00f6rel\u00e4ggande som f\u00f6rbj\u00f6d Sova att anv\u00e4nda den vilseledande reklamen. Sova godk\u00e4nde f\u00f6rel\u00e4ggandet.<\/li>\n<li>2008 st\u00e4mde KO Sova inf\u00f6r tingsr\u00e4tt sedan f\u00f6retaget anv\u00e4nt samma reklamkampanj som \u00e5ret f\u00f6re. KO vann m\u00e5let i tingsr\u00e4tt under 2009.<\/li>\n<li>2010 st\u00e4mde KO \u00e5terigen Sova inf\u00f6r tingsr\u00e4tt efter att bolaget s\u00e4nt reklam i tv med samma brister som tidigare. Det \u00e4r domen kring detta som nu kommit.<\/li>\n<\/ul>\n<p>Domen fr\u00e5n Stockholms tingsr\u00e4tt \u00e4r f\u00f6renat med ett vite p\u00e5 en miljon kronor. Om Sova forts\u00e4tter med kampanjen, utan att tydlig skriva i reklamen vilka f\u00f6ruts\u00e4ttningarna \u00e4r f\u00f6r erbjudandet, kan KO ta bolaget till domstol f\u00f6r att f\u00e5 vitet utd\u00f6mt, skriver KoV.<\/p>\n<p>Att Sova inte l\u00e4r sig!<\/p>\n<p>Andra bloggar om: <a href=\"http:\/\/bloggar.se\/om\/Sova\" rel=\"tag\">Sova<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Marknadsf%F6ring\" rel=\"tag\">Marknadsf\u00f6ring<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Reklam\" rel=\"tag\">Reklam<\/a>, <a href=\"http:\/\/bloggar.se\/om\/KO\" rel=\"tag\">KO<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Konsumentombudsmannen\" rel=\"tag\">Konsumentombudsmannen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sova AB:s l\u00f6ften om att ge kunderna pengarna tillbaka om det regnar p\u00e5 midsommarafton har \u00e5terigen f\u00e4llts i domstol. Det \u00e4r tredje g\u00e5ngen p\u00e5 fyra \u00e5r som Sova f\u00e4llts f\u00f6r vilseledande reklam, skriver Konsumentverket i ett pressmeddelande. Jag har tidigare bloggat om Sovas kampanj som f\u00f6rra sommaren k\u00f6rdes f\u00f6r tredje g\u00e5ngen. KO har flera g\u00e5nger [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10283"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10283"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10283\/revisions"}],"predecessor-version":[{"id":10286,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10283\/revisions\/10286"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10283"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}