Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":10498,"date":"2011-10-31T08:53:10","date_gmt":"2011-10-31T07:53:10","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=10498"},"modified":"2011-10-31T08:53:10","modified_gmt":"2011-10-31T07:53:10","slug":"reklamkampanj-gjorde-mottagare-arga","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=10498","title":{"rendered":"Reklamkampanj gjorde mottagare arga"},"content":{"rendered":"
”Det \u00e4r inget st\u00f6rre fel p\u00e5 din musiksmak, men \u00c4RLIGT KLOCKAN 03.00 P\u00c5 NATTEN f\u00f6redrar vi att sova!!”, stod det p\u00e5 en lapp som landade i m\u00e5nga brevl\u00e5dor i v\u00e5ra storst\u00e4der. Lappen, som f\u00f6ref\u00f6ll handskriven s\u00e5g ut som om den var riven fr\u00e5n ett block fr\u00e5n radiostationen RIX FM och var undertecknad ”Grannen”.<\/p>\n
Lappen, som egentligen var reklam fr\u00e5n radiostationen, fick m\u00e5nga mottagare att fara i taket och andra att bli ledsna, ber\u00e4ttar<\/a> GP under rubriken \u201d Reklamen sabbar granns\u00e4mjan\u201d. <\/p>\n N\u00e4r GP kontaktade \u00e4garbolaget blev det en omedelbar pudel.<\/p>\n – Kampanjen var felt\u00e4nkt, jag kan bara be om urs\u00e4kt, s\u00e4ger Per Lorentz, pressansvarig p\u00e5 MTG Radio, till GP.<\/p>\n I en uppf\u00f6ljande artikel<\/a> konstaterar GP att de f\u00e5tt m\u00e5nga arga reaktioner p\u00e5 kampanjen som senare ocks\u00e5 uppm\u00e4rksammades<\/a> av SvD.<\/p>\n Fr\u00e5gan \u00e4r om RIX FM kanske \u00e4nd\u00e5 betraktar kampanjen som lyckad, resultatet blev en massa uppm\u00e4rksamhet. Sj\u00e4lv k\u00e4nner jag mig kritisk till otydliga kampanjer utan tydlig avs\u00e4ndare.<\/p>\n Andra bloggar om: Reklam<\/a>, RIX FM<\/a>, MTG Radio<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" ”Det \u00e4r inget st\u00f6rre fel p\u00e5 din musiksmak, men \u00c4RLIGT KLOCKAN 03.00 P\u00c5 NATTEN f\u00f6redrar vi att sova!!”, stod det p\u00e5 en lapp som landade i m\u00e5nga brevl\u00e5dor i v\u00e5ra storst\u00e4der. Lappen, som f\u00f6ref\u00f6ll handskriven s\u00e5g ut som om den var riven fr\u00e5n ett block fr\u00e5n radiostationen RIX FM och var undertecknad ”Grannen”. Lappen, som […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10498"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10498"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10498\/revisions"}],"predecessor-version":[{"id":10501,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10498\/revisions\/10501"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10498"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}