Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":11237,"date":"2012-11-22T08:17:36","date_gmt":"2012-11-22T07:17:36","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=11237"},"modified":"2012-11-28T09:15:11","modified_gmt":"2012-11-28T08:15:11","slug":"arets-julklapp-2012-eller-kanske-inte","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=11237","title":{"rendered":"\u00c5rets julklapp 2012 – eller kanske inte"},"content":{"rendered":"

$\"\"$ <\/a>I vanlig ordning har Handelns Utredningsinstitut, HUI, utsett \u00e5rets julklapp. I \u00e5r anser de att stors\u00e4ljaren kommer att bli h\u00f6rlurar. Deras f\u00f6ruts\u00e4gelse sprids som vanligt via TT<\/a> i de<\/a> flesta<\/a> tidningar<\/a>.<\/p>\n

Men det finns andra bud. GP har \u00e4ven i \u00e5r l\u00e5tit sina l\u00e4sare r\u00f6sta p\u00e5 ett antal alternativ, som tidningen valt. Den omr\u00f6stningen<\/a> vann surfplattan, precis som f\u00f6rra \u00e5ret.<\/p>\n

I en artikel<\/a> diskuterar SvD betydelsen av att HUI g\u00f6r sin profetia. Tidningen har intervjuat Magnus S\u00f6derlund, professor i marknadsf\u00f6ring p\u00e5 Handelsh\u00f6gskolan i Stockholm.<\/p>\n

– Konsumenter \u00e4r giriga efter ledtr\u00e5dar om vad andra g\u00f6r. Och eftersom utm\u00e4rkelsen baseras p\u00e5 vad som redan s\u00e4ljer blir den en sorts social bekr\u00e4ftelse. Den visar vad m\u00e5nga andra redan har gjort – och d\u00e5 f\u00f6ljer fler efter, s\u00e4ger han till tidningen.<\/p>\n

Profetian ger allts\u00e5 merf\u00f6rs\u00e4ljning. Men man kan fundera \u00f6ver dess best\u00e5ende v\u00e4rde. F\u00f6r tre \u00e5r sedan var \u201dspikmattan\u201d \u00e5rets julklapp. Hur m\u00e5nga anv\u00e4nds i dag? Den fungerar<\/a> ju inte.<\/p>\n

Men julklappsk\u00f6parna verkar allt mer avst\u00e5 fr\u00e5n att k\u00f6pa prylar. V\u00e4lg\u00f6renhet vinner terr\u00e4ng, enligt<\/a> SvD som refererar en unders\u00f6kning som SBAB gjort. N\u00e4stan varannan, 43 procent, kan t\u00e4nka sig att ge pengar till v\u00e4lg\u00f6renhet i st\u00e4llet f\u00f6r att shoppa julklappar.<\/p>\n

Den tendensen syns \u00e4ven i GP:s egna omr\u00f6stning. D\u00e4r placerar sig pengar till v\u00e4lg\u00f6renhet p\u00e5 andra plats, efter surfplattan.<\/p>\n

Fr\u00e5gan \u00e4r ocks\u00e5 om julhandeln kommer att sl\u00e5 rekord i \u00e5r igen. Enligt SBAB:s unders\u00f6kning t\u00e4nker var fj\u00e4rde svensk l\u00e4gga mindre pengar p\u00e5 julklappar i \u00e5r.<\/p>\n

Uppdatering<\/em>: Tre av tio planerar att l\u00e4gga mindre pengar p\u00e5 klappar j\u00e4mf\u00f6rt med f\u00f6rra \u00e5ret, visar en unders\u00f6kning som publiceras<\/a> i DN.<\/p>\n

Andra bloggar om: Jul<\/a>, Julklappar<\/a>, \u00c5rets julklapp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"