Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":1200,"date":"2008-07-24T05:19:32","date_gmt":"2008-07-24T04:19:32","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=1200"},"modified":"2008-07-24T05:19:32","modified_gmt":"2008-07-24T04:19:32","slug":"reklamen-flyttar-fran-tv-till-internet-och-mobilen","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=1200","title":{"rendered":"Reklamen flyttar fr\u00e5n TV till internet och mobilen"},"content":{"rendered":"

N\u00e4sta \u00e5r v\u00e4ntas internet- och mobilreklamen g\u00e5 om tv-reklamen i oms\u00e4ttning, enligt en ny prognos. Men de kommersiella tv-kanalerna ser det snarare som en m\u00f6jlighet \u00e4n som ett hot, enligt Sydsvenskan<\/a>.<\/p>\n

En ny prognos fr\u00e5n revisions- och r\u00e5dgivningsbyr\u00e5n \u00d6hrlings Pricewaterhouse Coopers visar att internet- och mobilreklamen i Sverige n\u00e4sta \u00e5r ber\u00e4knas oms\u00e4tta 5,7 miljarder kronor – 700 miljoner kronor mer \u00e4n tv-reklamen.<\/p>\n

Om fyra \u00e5r har avst\u00e5ndet \u00f6kat \u00e4nnu mer – d\u00e5 oms\u00e4tter internet- och mobilreklamen n\u00e4stan dubbelt s\u00e5 mycket som tv-reklamen, enligt prognosen.<\/p>\n

Men de kommersiella tv-kanalerna skr\u00e4ms inte av utvecklingen. Snarare finns det mer pengar att h\u00e4mta.<\/p>\n

– F\u00f6r oss inneb\u00e4r det ytterligare en plattform, en stor m\u00f6jlighet. Vi satsar mycket p\u00e5 webb-tv och digital nedladdning, och d\u00e4r ser vi en stark utveckling. Det \u00e4r ett v\u00e4ldigt bra komplement till tv-reklamen f\u00f6r oss, s\u00e4ger Dan Panas, presschef p\u00e5 Kanal 5.<\/p>\n

Vi f\u00e5r se vad som h\u00e4nder. Jag zappar korkad tv-reklam och tycker det \u00e4r mer \u00e4n tillr\u00e4ckligt med reklam p\u00e5 n\u00e4tet. Det sista jag vill ha \u00e4r reklam i mobilen!<\/p>\n

Andra bloggar om: Reklam<\/a>, Internet<\/a>, Mobiltelefon<\/a>, TV-reklam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e4sta \u00e5r v\u00e4ntas internet- och mobilreklamen g\u00e5 om tv-reklamen i oms\u00e4ttning, enligt en ny prognos. Men de kommersiella tv-kanalerna ser det snarare som en m\u00f6jlighet \u00e4n som ett hot, enligt Sydsvenskan. En ny prognos fr\u00e5n revisions- och r\u00e5dgivningsbyr\u00e5n \u00d6hrlings Pricewaterhouse Coopers visar att internet- och mobilreklamen i Sverige n\u00e4sta \u00e5r ber\u00e4knas oms\u00e4tta 5,7 miljarder kronor […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1200"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1200"}],"version-history":[{"count":0,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1200\/revisions"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}