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$\"bakar\"$ <\/a>Ett br\u00f6d som bakas i ett storbageri och sedan s\u00e4ljs i butik f\u00e5r inte kallas hembakat. Det \u00e4r vilseledande, anser Reklamombudsmannens opinionsn\u00e4mnd i ett utslag<\/a>. Utslaget har gett upphov till<\/a> en<\/a> TT-artikel<\/a>.<\/p>\n

Avg\u00f6randet g\u00e4ller br\u00f6det under namnet ”Dr Sterns Hembakat Lant” som s\u00e4ljs under varum\u00e4rket Lockarps. Men producenten h\u00e5ller inte med.<\/p>\n

-En limpa i br\u00f6ddisken som har varum\u00e4rket Lockarps p\u00e5 p\u00e5sen, det tror v\u00e4l ingen m\u00e4nniska att den skulle vara hembakad i ordets egentliga mening, s\u00e4ger producenten H\u00e5kan Sigvant p\u00e5 Sigvants Bageri till Sydsvenskan.<\/p>\n

I mitt tycke \u00e4r det h\u00e4r ett gr\u00e4nsfall, men br\u00f6det \u00e4r inte hembakat. Jag drar omedelbart en parallell till ordet butiksbakat, som ofta m\u00f6ter oss. I det fallet \u00e4r br\u00f6det bara gr\u00e4ddat i butiken, det handlar om s\u00e5 kallad bake-off. Butiken k\u00f6per br\u00f6d som \u00e4r f\u00e4rdigt i fryst form. Det \u00e4r bara sj\u00e4lva gr\u00e4ddningen som sker i butiken. Ska det f\u00e5 kallas butiksbakat? I st\u00e4llet vore butiksgr\u00e4ddat en sannare beteckniing.<\/p>\n

Andra bloggar om: Dr Sterns Hembakat Lant<\/a>, Lockarps<\/a>, Reklamombudsmannen<\/a>, Hembakat<\/a>, Butiksbakaat<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"