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$\"Baguetter\"$ <\/a>Jag b\u00f6rjar tr\u00f6ttna p\u00e5 allt butiksbakat. Inte att det finns nygr\u00e4ddat br\u00f6d i n\u00e4stan varje matbutik, utan p\u00e5 begreppet butiksbakat. Det \u00e4r n\u00e4mligen n\u00e4stan aldrig sant.<\/p>\n

Det \u00e4r v\u00e4ldigt f\u00e5 butiker som har ett get bageri. Jag k\u00e4nner till n\u00e5gra f\u00e5 s\u00e5dana. I st\u00e4llet brukar butiksbakat betyda att br\u00f6det har gr\u00e4ddats, eller till och med slutgr\u00e4ddats, i butiken.<\/p>\n

I de allra flesta fall st\u00e5r \u201dbutiksbakat\u201d f\u00f6r s\u00e5 kallad bake-off. Br\u00f6det levereras i fryst form till butiken, som sedan gr\u00e4ddar det. Det ger butiken flera f\u00f6rdelar, framf\u00f6r allt tar de ut ett h\u00f6gre pris.<\/p>\n

Butiken bakar allts\u00e5 inte br\u00f6det. I mina \u00f6gon handlar det om vilseledande marknadsf\u00f6ring.<\/p>\n

Samma inst\u00e4llning verkar Livsmedelsverket ha. Som jag tidigare ber\u00e4ttat har de kritiserat kedjan 7-eleven f\u00f6r dess marknadsf\u00f6ring av br\u00f6d. Enligt verket \u00e4r det olagligt att kalla bake off-br\u00f6d f\u00f6r \u201dnybakat\u201d eftersom s\u00e5dant br\u00f6d ska vara bakat fr\u00e5n grunden samma dag som det s\u00e4ljs. Det skrev jag om v\u00e5ren 2011, men det verkar inte ha h\u00e4nt n\u00e5got.<\/p>\n

Det kanske vore dags f\u00f6r en anm\u00e4lan till Konsumentverket som brukar hantera fr\u00e5gor om vilseledande marknadsf\u00f6ring.<\/p>\n

Andra bloggar om: Br\u00f6d<\/a>, Butiksbakat<\/a>, Nybakat<\/a>, Bake off<\/a>, Marknadsf\u00f6ring<\/a>, Livsmedelshandel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"