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{"id":12176,"date":"2014-12-10T10:43:44","date_gmt":"2014-12-10T09:43:44","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=12176"},"modified":"2014-12-10T10:43:44","modified_gmt":"2014-12-10T09:43:44","slug":"mcdonalds-far-athutning-av-ro","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=12176","title":{"rendered":"McDonalds f\u00e5r \u00e5thutning av RO"},"content":{"rendered":"<p><a href=\"http:\/\/konsumenter.se\/blogg\/wp-content\/bilder\/mcdonalds1.jpg\"><img loading=\"lazy\" src=\"http:\/\/konsumenter.se\/blogg\/wp-content\/bilder\/mcdonalds1.jpg\" alt=\"McDonalds\" width=\"150\" height=\"112\" class=\"alignleft size-full wp-image-12177\" \/><\/a>McDonalds s\u00e4ger i sin marknadsf\u00f6ring att de samarbetar med 1000 svenska b\u00f6nder. I samma andetag (l\u00e4s intill) s\u00e4ger de att deras hamburgare inneh\u00e5ller 100 procent rent n\u00f6tk\u00f6tt.<\/p>\n<p>Det resulterade i att reklamen blev anm\u00e4ld till reklambranschens egen reklamombudsman (RO). Anm\u00e4laren tyckte att detta tillsammans kunde upplevas som om hamburgarna inneh\u00f6ll 100 procent svenskt n\u00f6tk\u00f6tt, trots att den verkliga andelen var under 50 procent.<\/p>\n<p>RO <a href=\"http:\/\/reklamombudsmannen.org\/uttalande\/mcdonalds-brickunderlagg\" target=\"_blank\">h\u00f6ll med <\/a>och f\u00e4llde reklamen. McDonalds lovar nu att se \u00f6ver sin reklam, l\u00e4ser jag i SvD som <a href=\"http:\/\/www.svd.se\/naringsliv\/ro-mcdonalds-reklam-vilseledande_4176061.svd\" target=\"_blank\">uppm\u00e4rksammat<\/a> f\u00e4llningen.<\/p>\n<p>Det h\u00e4r \u00e4r ett typiskt exempel p\u00e5 att man, utan att direkt ljuga, ger intryck av att verkligheten ser annorlunda ut \u00e4n den i sj\u00e4lva verket \u00e4r. Speciellt g\u00e4ller det politiska budskap, d\u00e4r det \u00e4r l\u00e4tt att gl\u00f6mma en del av sanningen. \u201dInvandringen kostar&#8230;.\u201d<\/p>\n<p>Andra bloggar om: <a href=\"http:\/\/bloggar.se\/om\/Reklam\" rel=\"tag\">Reklam<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Reklamombudsmannen\" rel=\"tag\">Reklamombudsmannen<\/a>, <a href=\"http:\/\/bloggar.se\/om\/McDonalds\" rel=\"tag\">McDonalds<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonalds s\u00e4ger i sin marknadsf\u00f6ring att de samarbetar med 1000 svenska b\u00f6nder. I samma andetag (l\u00e4s intill) s\u00e4ger de att deras hamburgare inneh\u00e5ller 100 procent rent n\u00f6tk\u00f6tt. Det resulterade i att reklamen blev anm\u00e4ld till reklambranschens egen reklamombudsman (RO). Anm\u00e4laren tyckte att detta tillsammans kunde upplevas som om hamburgarna inneh\u00f6ll 100 procent svenskt n\u00f6tk\u00f6tt, trots [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,23],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/12176"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12176"}],"version-history":[{"count":1,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/12176\/revisions"}],"predecessor-version":[{"id":12178,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/12176\/revisions\/12178"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12176"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}