Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":1501,"date":"2008-10-11T07:29:16","date_gmt":"2008-10-11T05:29:16","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=1501"},"modified":"2008-10-11T07:29:16","modified_gmt":"2008-10-11T05:29:16","slug":"tvingande-tv-reklam","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=1501","title":{"rendered":"Tvingande tv-reklam"},"content":{"rendered":"

Jag tillh\u00f6r arten homo zappiens, den zappande m\u00e4nniskan. Jag v\u00e4grar titta p\u00e5 korkad reklam p\u00e5 Tv, den zappar jag bort. Det \u00e4r jag inte ensam om, och det bekymrar reklammakarna. Men nu kommer de med ett nytt trick, l\u00e4ser jag<\/a> i Metro.<\/p>\n

I Storbritannien och USA \u00e4r det redan vanligt. Till Sverige har det precis kommit. B\u00e5de Aftonbladet.se och Kanal 5 anv\u00e4nder sig av det nya s\u00e4ttet att visa reklam p\u00e5 i sin webb-tv. Tekniken kallas overlay och bygger p\u00e5 att man med hj\u00e4lp av datorer hittar ytor i programmet d\u00e4r inget h\u00e4nder, till exempel en bl\u00e5 himmel eller en tom v\u00e4gg bakom en sk\u00e5despelare. D\u00e4r placerar man en logga eller en klickbar ruta som fungerar f\u00f6r att avbryta programmet och se en reklamfilm, skriver Metro.<\/p>\n

\u00c4n s\u00e5 l\u00e4nge f\u00f6rekommer det allts\u00e5 bara p\u00e5 webben, \u00e5tminstone i Sverige. Men jag lovar att v\u00e4lja bort s\u00e5dana kanaler, oavsett om det \u00e4r p\u00e5 webben eller i en vanlig kanal. N\u00e4r reklammakarna betraktar sin publik som korkad vill jag inte vara med!<\/p>\n

Andra bloggar om: Reklam<\/a>, Tv-reklam<\/a>, Webb-tv<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jag tillh\u00f6r arten homo zappiens, den zappande m\u00e4nniskan. Jag v\u00e4grar titta p\u00e5 korkad reklam p\u00e5 Tv, den zappar jag bort. Det \u00e4r jag inte ensam om, och det bekymrar reklammakarna. Men nu kommer de med ett nytt trick, l\u00e4ser jag i Metro. I Storbritannien och USA \u00e4r det redan vanligt. Till Sverige har det precis […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1501"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1501"}],"version-history":[{"count":2,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1501\/revisions"}],"predecessor-version":[{"id":1503,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1501\/revisions\/1503"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1501"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}