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{"id":1628,"date":"2008-10-22T08:21:00","date_gmt":"2008-10-22T06:21:00","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=1628"},"modified":"2008-10-22T08:21:00","modified_gmt":"2008-10-22T06:21:00","slug":"tre-av-fyra-ogillar-tv-reklam","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=1628","title":{"rendered":"Tre av fyra ogillar Tv-reklam"},"content":{"rendered":"<p><a href=\"http:\/\/konsumenter.se\/bloggtv-tittande.jpg\"><img loading=\"lazy\" src=\"http:\/\/konsumenter.se\/blogg\/wp-content\/bilder\/tv-tittande.jpg\" alt=\"\" title=\"tv-tittande\" width=\"150\" height=\"105\" class=\"alignnone size-full wp-image-210\" \/><\/a> Att jag inte gillar Tv-reklam \u00e4r knappast n\u00e5gon hemlighet f\u00f6r bloggens l\u00e4sare. Det \u00e4r framf\u00f6r allt p\u00e5 grund av att reklammakarna betraktar oss som korkade. Och jag \u00e4r tydligen inte ensam om att ogilla reklamen, <a href=\"http:\/\/sydsvenskan.se\/sverige\/article381075\/Tre-av-fyra-ogillar-tv-reklam.html\">ser jag<\/a> i en TT-notis. Tre av fyra ogillar reklam i Tv, radio och p\u00e5 internet. H\u00e4lften sl\u00e4nger all direktreklam.<\/p>\n<p>Unders\u00f6kningen, som best\u00e4llts av Sveriges Annons\u00f6rer, visar att reklam i tidningar och tidskrifter klarar sig b\u00e4st. Omkring 40 procent undviker aktivt att kolla de annonserna, skriver TT.<\/p>\n<p>\u201dEnligt detta resultat skulle en stor del av medieinvesteringarna i etern g\u00e5 upp i r\u00f6k till ingen nytta. De stora vinnarna \u00e4r i st\u00e4llet printmedia\u201d, skriver Margareta Kylberg, medier\u00e5dgivare p\u00e5 Sveriges Annons\u00f6rer i en kommentar.<\/p>\n<p>Andra bloggar om: <a href=\"http:\/\/bloggar.se\/om\/Reklam\" rel=\"tag\">Reklam<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Tv-reklam\" rel=\"tag\">Tv-reklam<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Radio\" rel=\"tag\">Radio<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Internet\" rel=\"tag\">Internet<\/a>, <a href=\"http:\/\/bloggar.se\/om\/Direktreklam\" rel=\"tag\">Direktreklam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Att jag inte gillar Tv-reklam \u00e4r knappast n\u00e5gon hemlighet f\u00f6r bloggens l\u00e4sare. Det \u00e4r framf\u00f6r allt p\u00e5 grund av att reklammakarna betraktar oss som korkade. Och jag \u00e4r tydligen inte ensam om att ogilla reklamen, ser jag i en TT-notis. Tre av fyra ogillar reklam i Tv, radio och p\u00e5 internet. H\u00e4lften sl\u00e4nger all direktreklam. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1628"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1628"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1628\/revisions"}],"predecessor-version":[{"id":1631,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1628\/revisions\/1631"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1628"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}