Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":3580,"date":"2009-05-25T08:37:24","date_gmt":"2009-05-25T06:37:24","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=3580"},"modified":"2009-05-25T08:37:24","modified_gmt":"2009-05-25T06:37:24","slug":"krisen-paverkar-tidningarna","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=3580","title":{"rendered":"Krisen p\u00e5verkar tidningarna"},"content":{"rendered":"

\"\"<\/a> L\u00e5gkonjunkturen har gett dagspressen ekonomiska problem. Annonsint\u00e4kterna minskar, men medan storstadspressen backar kraftigt, finns det landsortstidningar som klarar sig b\u00e4ttre, h\u00f6r jag<\/a> p\u00e5 Ekot.<\/p>\n

Tidningarna k\u00e4mpar b\u00e5de mot att annons\u00f6rerna f\u00f6rsvinner, eller k\u00f6per f\u00e4rre och mindre annonser. F\u00f6r varje procent som BNP minskar, s\u00e5 k\u00f6per f\u00f6retagen 4 – 5 procent mindre reklam, enligt Stefan Melesko som \u00e4r docent i medieekonomi.<\/p>\n

Samtidigt lockar internet annons\u00f6rer fr\u00e5n papperstidningarna. <\/p>\n

Svenska Dagbladet, som i m\u00e5nga \u00e5r haft ekonomisk motvind, har inlett ett samarbete med Aftonbladet f\u00f6r att gemensamt spara pengar. En del av samverkan sker kring internetsajter som drar in pengar, som Jobb24, E24 och Tasteline.<\/p>\n

Under f\u00f6rsta kvartalet har annonsmarknaden f\u00f6r morgonpress i storstad minskat med \u00f6ver 24 procent. Men Svenska Dagbladet har inte tappat annonser i lika h\u00f6g grad.<\/p>\n

Men lokala tidningar klarar sig b\u00e4ttre.<\/p>\n

– V\u00e5ra tidningar \u00e4r lokala produkter, lokala verksamheter. Och vi m\u00e5ste vara i marknaden annars g\u00f6r vi inte det h\u00e4r bra. S\u00e5 n\u00e4rheten \u00e4r j\u00e4tteviktig, s\u00e4ger Lovisa Hamrin som \u00e4r koncernchef f\u00f6r Herenco som \u00e4ger en rad tidningar i Sm\u00e5land och V\u00e4sterg\u00f6tland till Ekot.<\/p>\n

Vi som \u00e4r i branschen h\u00f6r st\u00e4ndigt om hur krisen, i form av mindre annonsint\u00e4kter, p\u00e5verkar tidningarna. En redaktionschef jag talade med sa att de tryckt ned fotbromsen, dragit \u00e5t handbromsen och till och med dragit i n\u00f6dbromsen! Vi f\u00e5r nog ganska tunna tidningar den n\u00e4rmaste tiden.<\/p>\n

Andra bloggar om: Dagspress<\/a>, Tidningar<\/a>, Annonser<\/a>, Int\u00e4kter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00e5gkonjunkturen har gett dagspressen ekonomiska problem. Annonsint\u00e4kterna minskar, men medan storstadspressen backar kraftigt, finns det landsortstidningar som klarar sig b\u00e4ttre, h\u00f6r jag p\u00e5 Ekot. Tidningarna k\u00e4mpar b\u00e5de mot att annons\u00f6rerna f\u00f6rsvinner, eller k\u00f6per f\u00e4rre och mindre annonser. F\u00f6r varje procent som BNP minskar, s\u00e5 k\u00f6per f\u00f6retagen 4 – 5 procent mindre reklam, enligt Stefan Melesko […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[31],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3580"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3580"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3580\/revisions"}],"predecessor-version":[{"id":3584,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3580\/revisions\/3584"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3580"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}