Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":3862,"date":"2009-06-25T06:59:15","date_gmt":"2009-06-25T04:59:15","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=3862"},"modified":"2009-06-25T06:59:15","modified_gmt":"2009-06-25T04:59:15","slug":"marknadsforing-till-barn-okar-pa-natet","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=3862","title":{"rendered":"Marknadsf\u00f6ring till barn \u00f6kar p\u00e5 n\u00e4tet"},"content":{"rendered":"

I takt med att internetanv\u00e4ndet har brett ut sig har reklam och marknadsf\u00f6ringen som riktas till barn blivit mer vanlig. F\u00f6retag lockar med spel, leksaker och t\u00e4vlingar – f\u00f6r att bygga sina varum\u00e4rken. Det sl\u00e5r Konsumentf\u00f6reningen Stockholm fast i en rapport, Barnen och varum\u00e4rkesbyggarna<\/a> (Pdf), som refereras<\/a> av SvD:s E24.<\/p>\n

N\u00e4r det g\u00e4ller reklam och marknadsf\u00f6ring p\u00e5 f\u00f6retagens egna webbsidor p\u00e5 internet, r\u00f6r sig m\u00e5nga bolag i en gr\u00e5zon. Det menar Konsumentf\u00f6reningen Stockholm. I rapporten sl\u00e5s fast att reklam generellt f\u00f6rskjuts alltmer till att finnas p\u00e5 internet.<\/p>\n

– F\u00f6rra g\u00e5ngen n\u00e4r vi gjorde en liknande rapport, 2005, s\u00e5 hade inte alla mejerier sidor som riktade sig till barn, men det har de nu, s\u00e4ger Louise Ungerth, chef f\u00f6r konsumentfr\u00e5gor p\u00e5 Konsumentf\u00f6reningen Stockholm.<\/p>\n

I rapporten ges exempel p\u00e5 hur f\u00f6retag riktar sig till barn. Det finns spel p\u00e5 sajterna som man kan spela och t\u00e4vlingar som barnen uppmanas att delta i.<\/p>\n

Andra vanliga marknadsf\u00f6ringsv\u00e4gar riktade mot barn \u00e4r konventionella metoder som att skapa maskotar f\u00f6r att bygga varum\u00e4rket.<\/p>\n

Eller s\u00e5 ger man bort n\u00e5got, exempelvis en leksak i flingpaketet eller en tatuering med en rolig figur p\u00e5 yoghurtburken. Det kan numera ocks\u00e5 vara en ringsignal fr\u00e5n reklamfilmen, som ges bort eller g\u00e5r att ladda ned mot betalning.<\/p>\n

Vad f\u00f6retagen hittar p\u00e5 och vilka t\u00e4vlingar de arbetar med \u00e4r v\u00e4ldigt r\u00f6rligt hela tiden. Reklamkampanjerna avl\u00f6ser varandra och f\u00f6retagen \u00e4r v\u00e4ldigt p\u00e5hittiga.<\/p>\n

– Vi tycker att det vore bra om diskussionen om reklam riktad mot barn forts\u00e4tter och hur f\u00f6retagen ska agera. Vad \u00e4r god sed p\u00e5 n\u00e4tet? H\u00e4r \u00e4r det en djungel just nu, s\u00e4ger Louise Ungerth till E24.<\/p>\n

Andra bloggar om: Barn<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Internet<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I takt med att internetanv\u00e4ndet har brett ut sig har reklam och marknadsf\u00f6ringen som riktas till barn blivit mer vanlig. F\u00f6retag lockar med spel, leksaker och t\u00e4vlingar – f\u00f6r att bygga sina varum\u00e4rken. Det sl\u00e5r Konsumentf\u00f6reningen Stockholm fast i en rapport, Barnen och varum\u00e4rkesbyggarna (Pdf), som refereras av SvD:s E24. N\u00e4r det g\u00e4ller reklam och […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3862"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3862"}],"version-history":[{"count":2,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3862\/revisions"}],"predecessor-version":[{"id":3864,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/3862\/revisions\/3864"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3862"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}