Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":54,"date":"2007-03-26T09:39:30","date_gmt":"2007-03-26T08:39:30","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=54"},"modified":"2007-03-26T09:39:30","modified_gmt":"2007-03-26T08:39:30","slug":"all-uppmarksamhet-ger-bra-reklam","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=54","title":{"rendered":"All uppm\u00e4rksamhet ger bra reklam"},"content":{"rendered":"

Jag funderar \u00f6ver allt st\u00e5hej i media kring den nya GB-glassen Girlie.<\/p>\n

Upprinnelsen \u00e4r ett pressmeddelande <\/a>fr\u00e5n Sveriges Konsumenter d\u00e4r GB anklagades f\u00f6r att bef\u00e4sta k\u00f6nsroller med glassen. Sj\u00e4lv valde jag att arkivera pressmeddelandet eftersom jag var tveksam till kopplingen.<\/p>\n

GB, eller snarare Unilever, var nog fullt medvetna om att de skulle f\u00e5 stryk. Jag tror att de \u00e4nd\u00e5 r\u00e4knade hem det PR-m\u00e4ssigt l\u00e4ngs tv\u00e5 fronter. Uppm\u00e4rksamheten gav glassen plats i m\u00e5nga medier. All reklam \u00e4r bra reklam, j\u00e4mf\u00f6r med H&M:s annonser med halvkl\u00e4dda tjejer till jul. Politiskt korrekta reagerar, vilket ger mediautrymme.<\/p>\n

M\u00e5lgruppen f\u00f6r glassen \u00e4r barn i \u00e5ldersgruppen just f\u00f6re ton\u00e5ren. De tycker inte om att vuxna ska tala om f\u00f6r dem vad de ska tycka, allts\u00e5 k\u00f6per de glassen. Vinst p\u00e5 b\u00e5da fronterna allts\u00e5.<\/p>\n

Andra bloggar om: Girlie<\/a>, GB<\/a>, Glass<\/a>, Sveriges konsumenter<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jag funderar \u00f6ver allt st\u00e5hej i media kring den nya GB-glassen Girlie. Upprinnelsen \u00e4r ett pressmeddelande fr\u00e5n Sveriges Konsumenter d\u00e4r GB anklagades f\u00f6r att bef\u00e4sta k\u00f6nsroller med glassen. Sj\u00e4lv valde jag att arkivera pressmeddelandet eftersom jag var tveksam till kopplingen. GB, eller snarare Unilever, var nog fullt medvetna om att de skulle f\u00e5 stryk. Jag […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,31,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/54"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54"}],"version-history":[{"count":0,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/54\/revisions"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}