Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":5612,"date":"2010-02-22T08:23:48","date_gmt":"2010-02-22T07:23:48","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=5612"},"modified":"2010-02-22T08:23:48","modified_gmt":"2010-02-22T07:23:48","slug":"nu-kan-kundvagnen-foljas-i-butiken","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=5612","title":{"rendered":"Nu kan kundvagnen f\u00f6ljas i butiken"},"content":{"rendered":"

\"kundvagnar\" Med hj\u00e4lp av ny teknik kan kundvagnens r\u00f6relser f\u00f6ljas i butiken, l\u00e4ser jag<\/a> i GP. P\u00e5 en m\u00e4ssa f\u00f6r dagligvaruhandeln presenterade f\u00f6retaget Exact i butik sitt nya system. Med RFID-taggar, sm\u00e5 datachip, inbyggda i kundvagnarnas handtag kan butiker med hj\u00e4lp av utplacerade antenner f\u00f6lja signalerna fr\u00e5n kundernas vagnar fr\u00e5n entr\u00e9n till kassan, ett s\u00e5 kallat kundvarv, skriver tidningen.<\/p>\n

F\u00f6retaget bakom tekniken tonar ned betydelsen. De s\u00e4ger att det r\u00f6r sig om kunskapsinh\u00e4mtning f\u00f6r att effektivisera butikernas utformning.<\/p>\n

– I dag s\u00e5 baseras kunskapen om hur kunder r\u00f6r sig i butiken mer p\u00e5 uppfattningar \u00e4n fakta, s\u00e4ger marknadschef \u00c5ke Werleb\u00e4ck.<\/p>\n

Jag kan dock se framf\u00f6r mig att tekniken kan anv\u00e4ndas till exempel i marknadsf\u00f6ringssyfte. N\u00e4r du befinner dig vid vissa varugrupper kan du f\u00e5 meddelanden som r\u00f6r just den gruppen. Men det fordrar att tekniken utvecklas vidare.<\/p>\n

Redan i dag samlar Ica<\/a>, med hj\u00e4lp av sina kundkort, uppgifter f\u00f6r riktad marknadsf\u00f6ring, jag kan mycket v\u00e4l t\u00e4nka mig att detta system kan kopplas ihop med kundvagnssystemet. Allt med syftet att s\u00e4lja s\u00e5 mycket som m\u00f6jligt. Fiffigt, men knappast till nytta f\u00f6r oss kunder, som f\u00e5r betala.<\/p>\n

Andra bloggar om: Kundvagnar<\/a>, Butik<\/a>, Dagligvaruhandel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Med hj\u00e4lp av ny teknik kan kundvagnens r\u00f6relser f\u00f6ljas i butiken, l\u00e4ser jag i GP. P\u00e5 en m\u00e4ssa f\u00f6r dagligvaruhandeln presenterade f\u00f6retaget Exact i butik sitt nya system. Med RFID-taggar, sm\u00e5 datachip, inbyggda i kundvagnarnas handtag kan butiker med hj\u00e4lp av utplacerade antenner f\u00f6lja signalerna fr\u00e5n kundernas vagnar fr\u00e5n entr\u00e9n till kassan, ett s\u00e5 kallat […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/5612"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5612"}],"version-history":[{"count":5,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/5612\/revisions"}],"predecessor-version":[{"id":5617,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/5612\/revisions\/5617"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5612"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}