Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":6554,"date":"2010-05-24T21:29:03","date_gmt":"2010-05-24T19:29:03","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=6554"},"modified":"2010-06-02T08:30:42","modified_gmt":"2010-06-02T06:30:42","slug":"nar-eller-darproducerat","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=6554","title":{"rendered":"N\u00e4r- eller d\u00e4rproducerat"},"content":{"rendered":"

\"riktningar\" Jag blir n\u00e4stan full i skratt n\u00e4r jag l\u00e4ser GP:s artikel<\/a>. N\u00e4rproducerat \u00e4r popul\u00e4rt och de flesta vill veta var en produkt \u00e4r gjord, och av vem. Kanske rent av hur. <\/p>\n

Det har gett upphov till en del av marknadsf\u00f6ringen, som brukar kallas storytelling (historieber\u00e4ttande). Tanken \u00e4r att en bra historia kring produkten f\u00f6rb\u00e4ttrar den marknadsm\u00e4ssigt.<\/p>\n

GP har tagit sig f\u00f6re att granska n\u00e5gra stories, framf\u00f6r allt vad som signaleras med ortsnamn. Det visar sig att m\u00e5nga av de varum\u00e4rken som signalerar n\u00e4rhet och lokal produktion i sj\u00e4lva verket \u00e4r producerade av multinationella livsmedelsj\u00e4ttar och kanske inte ens p\u00e5 den plats som signaleras av varum\u00e4rket. Och r\u00e5varorna kommer ofta fr\u00e5n andra l\u00e4nder. <\/p>\n

Exempelvis \u00e4r k\u00f6ttet i Onsalakorven inte svenskt utan fr\u00e5n Danmark och Finland. Charkm\u00e4rket L\u00f6nneberga tillverkar en rostbiff som inte \u00e4r fr\u00e5n Sm\u00e5land utan g\u00f6rs p\u00e5 en fabrik i Halmstad – med k\u00f6tt fr\u00e5n Polen, ber\u00e4ttar GP.<\/p>\n

Det h\u00e4r \u00e4r en sport man kunde \u00e4gna sig \u00e5t l\u00e4nge – och hitta en uppsj\u00f6 av fantasifulla namn f\u00f6r varum\u00e4rken. Och lika m\u00e5nga stories som har sitt upphov hos en pr- eller reklambyr\u00e5.<\/p>\n

\u00c5 andra sidan finns det sanna historier som det talas tyst om. Ta reda p\u00e5 den verkliga historien bakom Bullens pilsnerkorv, till exempel!<\/p>\n

Uppdatering: Konsumentf\u00f6reningen Stockholm har skrivit till Livsmedelsverket, med anledning av GP;s artikel. De vill veta om det \u00e4r okej att en korv signalerar gammalt bepr\u00f6vat recept och original n\u00e4r k\u00f6ttr\u00e5varan kommer fr\u00e5n Danmark respektive Finland, dels om det \u00e4r korrekt eller ej att ursprungsm\u00e4rkningen kan st\u00e5 lite varstans p\u00e5 f\u00f6rpackningen s\u00e5 man som intresserad konsument ska beh\u00f6va leta efter den, skriver<\/a> min v\u00e4n Louise p\u00e5 sin blogg. <\/p>\n

Andra bloggar om: Varum\u00e4rken<\/a>, Marknadsf\u00f6ring<\/a>, Storytelling<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jag blir n\u00e4stan full i skratt n\u00e4r jag l\u00e4ser GP:s artikel. N\u00e4rproducerat \u00e4r popul\u00e4rt och de flesta vill veta var en produkt \u00e4r gjord, och av vem. Kanske rent av hur. Det har gett upphov till en del av marknadsf\u00f6ringen, som brukar kallas storytelling (historieber\u00e4ttande). Tanken \u00e4r att en bra historia kring produkten f\u00f6rb\u00e4ttrar den […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/6554"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6554"}],"version-history":[{"count":5,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":6558,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/6554\/revisions\/6558"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}