Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":671,"date":"2007-12-22T16:01:53","date_gmt":"2007-12-22T15:01:53","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=671"},"modified":"2007-12-22T16:01:53","modified_gmt":"2007-12-22T15:01:53","slug":"icas-varumarke-i-fritt-fall","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=671","title":{"rendered":"Icas varum\u00e4rke i fritt fall"},"content":{"rendered":"

K\u00f6ttskandalen har gjort f\u00e4rs av Icas kundf\u00f6rtroende. Nordens st\u00f6rsta m\u00e4tning av varum\u00e4rken och f\u00f6retagens anseende visar p\u00e5 fritt fall f\u00f6r Ica, skriver DN<\/a>.<\/p>\n

Den uppm\u00e4rksammade skandalen med omm\u00e4rkt k\u00f6ttf\u00e4rs t\u00e4r p\u00e5 allm\u00e4nhetens f\u00f6rtroende. Nordic Brand Academy, som \u00e5rligen g\u00f6r Nordens st\u00f6rsta attitydunders\u00f6kning d\u00e5 det g\u00e4ller konsumenternas f\u00f6rtroende f\u00f6r f\u00f6retag och deras varum\u00e4rken, har efter att k\u00f6ttskandalen p\u00e5 Ica briserade gjort en specialm\u00e4tning f\u00f6r att se vilken p\u00e5 verkan denna f\u00e5tt f\u00f6r matj\u00e4ttens f\u00f6rtroende hos allm\u00e4nheten.<\/p>\n

Och reaktionen \u00e4r kraftig – fr\u00e5n att ha legat i topp tillsammans med landets starkaste varum\u00e4rke Ikea har Ica halkat ned i gruppen mediokra f\u00f6retag. En annan effekt \u00e4r att Ica upplevs som girigt.<\/p>\n

– V\u00e5ra m\u00e4tningar \u00e4r komplexa och f\u00e5ngar upp olika faktorer som p\u00e5verkar anseendet. Slutsatsen man kan dra \u00e4r att folk uppfattar f\u00f6retaget som girigt, s\u00e4ger Robert Gelmanovski, vd f\u00f6r analysbolaget Nordic Brand Academy.<\/p>\n

Vid de \u00e5rliga m\u00e4tningarna tillfr\u00e5gas cirka 10.000 personer vilket g\u00f6r detta till Nordens mest omfattande opinionsm\u00e4tning. F\u00f6retagen po\u00e4ngs\u00e4tts i ett index fr\u00e5n noll till hundra och fr\u00e5n ha legat i topp tre med 76,2 f\u00f6ll man handl\u00f6st till 58,9 och rankas bland de f\u00f6retag som bed\u00f6ms mediokra, enligt DN.<\/p>\n

Fallet \u00e4r inte f\u00f6rv\u00e5nande, och Ica har ocks\u00e5 sig sj\u00e4lva att skylla. Att envist h\u00e4vda att det r\u00f6rde sig om n\u00e5gra enstaka handlare var synnerligen oklokt. Senare avsl\u00f6janden tyder snarare p\u00e5 att fusket \u00e4r satt i system inom Ica, och antagligen inte bara d\u00e4r.<\/p>\n

Andra bloggar om: K\u00f6tt<\/a>, Datumm\u00e4rkning<\/a>, Ica<\/a>, F\u00f6rtroende<\/a>, Varum\u00e4rke<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u00f6ttskandalen har gjort f\u00e4rs av Icas kundf\u00f6rtroende. Nordens st\u00f6rsta m\u00e4tning av varum\u00e4rken och f\u00f6retagens anseende visar p\u00e5 fritt fall f\u00f6r Ica, skriver DN. Den uppm\u00e4rksammade skandalen med omm\u00e4rkt k\u00f6ttf\u00e4rs t\u00e4r p\u00e5 allm\u00e4nhetens f\u00f6rtroende. Nordic Brand Academy, som \u00e5rligen g\u00f6r Nordens st\u00f6rsta attitydunders\u00f6kning d\u00e5 det g\u00e4ller konsumenternas f\u00f6rtroende f\u00f6r f\u00f6retag och deras varum\u00e4rken, har efter att […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/671"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=671"}],"version-history":[{"count":0,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/671\/revisions"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}