Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":7037,"date":"2010-07-26T08:54:31","date_gmt":"2010-07-26T06:54:31","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=7037"},"modified":"2010-08-01T08:45:41","modified_gmt":"2010-08-01T06:45:41","slug":"mer-reklam-i-radio-och-tv","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=7037","title":{"rendered":"Mer reklam i radio och tv"},"content":{"rendered":"

Det kommer att bli mer reklam i radio och tv, n\u00e4r den nya radio- och tv-lagen tr\u00e4der i kraft den 1 augusti 2010. Det \u00e4r Ekot som ber\u00e4ttar om<\/a> hur branschen gnuggar h\u00e4bderna.<\/p>\n

Svenska kanaler f\u00e5r samma spelregler som i \u00f6vriga EU, vilket till exempel inneb\u00e4r att det inte l\u00e4ngre beh\u00f6ver g\u00e5 20 minuter mellan reklaminslagen. En annan nyhet \u00e4r att lagen \u00f6ppnar upp f\u00f6r produktplacering.<\/p>\n

– Den \u00f6kade reklam\u00f6ppningen ger en effekt direkt. S\u00e5 l\u00e4nge det finns en efterfr\u00e5gan p\u00e5 reklam s\u00e5 \u00e4r det klart att om vi f\u00e5r lite mer reklamtid kommer det ge positiv effekt, s\u00e4ger Peter Lindstr\u00f6m, kanal och tabl\u00e5direkt\u00f6r p\u00e5 TV4, till Ekot.<\/p>\n

Den positiva effekt han talar om \u00e4r klirr i kassan f\u00f6r bolaget. Det \u00e4r inte sv\u00e5rt att gissa vilka brascher som lobbat igenom lag\u00e4ndringen. Men f\u00f6r oss tittare \u00e4r den nya lagen knappast en positiv nyhet. Jag tror att de flesta, precis som jag sj\u00e4lv, bara blir irriterade av korkad reklam. M\u00e5nga reklammakare verkar tro att vi tittare \u00e4r intelligensbefriade, det irriterar.<\/p>\n

Uppdatering: \u00c4ven TT Spktra<\/a> och DN<\/a> ber\u00e4ttar om lag\u00e4ndringen.<\/p>\n

Andra bloggar om: Radio<\/a>, Tv<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Det kommer att bli mer reklam i radio och tv, n\u00e4r den nya radio- och tv-lagen tr\u00e4der i kraft den 1 augusti 2010. Det \u00e4r Ekot som ber\u00e4ttar om hur branschen gnuggar h\u00e4bderna. Svenska kanaler f\u00e5r samma spelregler som i \u00f6vriga EU, vilket till exempel inneb\u00e4r att det inte l\u00e4ngre beh\u00f6ver g\u00e5 20 minuter mellan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[34,31,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7037"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7037"}],"version-history":[{"count":6,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions"}],"predecessor-version":[{"id":7090,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7037\/revisions\/7090"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7037"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}