Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":7847,"date":"2010-11-07T07:14:54","date_gmt":"2010-11-07T06:14:54","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=7847"},"modified":"2010-11-07T07:14:54","modified_gmt":"2010-11-07T06:14:54","slug":"mq-anmals-for-gronmalning","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=7847","title":{"rendered":"MQ anm\u00e4ls f\u00f6r gr\u00f6nm\u00e5lning"},"content":{"rendered":"

Kl\u00e4dkedjan MQ f\u00f6rs\u00f6ker i sin marknadsf\u00f6ring framst\u00e4lla sig som milj\u00f6v\u00e4nligare \u00e4n de \u00e4r, anser Sveriges Konsumenter. F\u00f6reningen har d\u00e4rf\u00f6r anm\u00e4lt marknadsf\u00f6ringen till Reklamombudsmannen, skriver de i ett pressmeddelande<\/a>, n\u00e5got som ocks\u00e5 uppm\u00e4rksammas<\/a> av GP.<\/p>\n

P\u00e5 kl\u00e4dkedjans affischer och p\u00e5 webbplatsen st\u00e5r texten: \u201dMore quality makes your wardrobe money and planet last longer\u201d. MQ antyder i texten att deras kl\u00e4der skulle vara av b\u00e4ttre kvalitet \u00e4n andra p\u00e5 grund av deras utbud av m\u00e4rkeskl\u00e4der, skriver f\u00f6reningen.<\/p>\n

Sveriges Konsumenter anser att det inte finns n\u00e5gra bevis som s\u00e4ger att m\u00e4rkeskl\u00e4der skulle vara av generellt sett b\u00e4ttre kvalitet \u00e4n andra. Detta \u00e4r ett typiskt exempel p\u00e5 \u201dgreenwash\u201d d\u00e5 MQ f\u00f6rs\u00f6ker framst\u00e4lla sig b\u00e4ttre \u00e4n vad de i verkligheten \u00e4r anser Sveriges Konsumenter.<\/p>\n

Fotnot: Greenwash, p\u00e5 svenska gr\u00f6nm\u00e5lning, kallas det n\u00e4r ett f\u00f6retag p\u00e5 n\u00e5got s\u00e4tt f\u00f6rs\u00f6ker framst\u00e4lla sig som b\u00e4ttre milj\u00f6k\u00e4mpar \u00e4n vad de egentligen \u00e4r.<\/p>\n

Andra bloggar om: MQ<\/a>, Gr\u00f6nm\u00e5lning<\/a>, Greenwash<\/a>, Sveriges Konsumenter<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kl\u00e4dkedjan MQ f\u00f6rs\u00f6ker i sin marknadsf\u00f6ring framst\u00e4lla sig som milj\u00f6v\u00e4nligare \u00e4n de \u00e4r, anser Sveriges Konsumenter. F\u00f6reningen har d\u00e4rf\u00f6r anm\u00e4lt marknadsf\u00f6ringen till Reklamombudsmannen, skriver de i ett pressmeddelande, n\u00e5got som ocks\u00e5 uppm\u00e4rksammas av GP. P\u00e5 kl\u00e4dkedjans affischer och p\u00e5 webbplatsen st\u00e5r texten: \u201dMore quality makes your wardrobe money and planet last longer\u201d. MQ antyder i […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7847"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7847"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7847\/revisions"}],"predecessor-version":[{"id":7850,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/7847\/revisions\/7850"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7847"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}