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Det var tv\u00e5 reklamkampanjer som st\u00e5r f\u00f6r \u00f6ver 60 procent av alla anm\u00e4lningar till den nya Reklamombudsmannen, ber\u00e4ttar<\/a> TT<\/a> i en artikel<\/a> med vid spridning<\/a>. De har anm\u00e4lts cirka 200 g\u00e5nger var, tio g\u00e5nger mer \u00e4n vad som \u00e4r typiskt f\u00f6r en kampanj som drar p\u00e5 sig klagom\u00e5l.<\/p>\n

Den ena – fr\u00e5n den s\u00e5 kallade otrohetssajten Victoria Milan som uppmanade gifta m\u00e4n och kvinnor att g\u00f6ra livet levande genom att ha en aff\u00e4r – har dock friats av RO:s opinionsn\u00e4mnd med motiveringen bara speglar sj\u00e4lva verksamheten.<\/p>\n

Den andra – fr\u00e5n kl\u00e4dkedjan Jack & Jones – har inte pr\u00f6vats \u00e4nnu. De m\u00e5nga anm\u00e4lningarna beror p\u00e5 att reklamen inneh\u00e5ller l\u00e4ttkl\u00e4dda kvinnor som inte har n\u00e5got med produkterna att g\u00f6ra.<\/p>\n

Reklamombudsmannen \u00e4r ett branschinitiativ som inte kan vidta andra \u00e5tg\u00e4rder \u00e4n att h\u00e4nga ut de som f\u00e4lls.<\/p>\n

Andra bloggar om: Reklamombudsmannen<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Etik<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"