Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":4709,"date":"2009-10-27T06:47:10","date_gmt":"2009-10-27T05:47:10","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=4709"},"modified":"2009-10-27T06:47:10","modified_gmt":"2009-10-27T05:47:10","slug":"forvirrande-marknadsforing-av-naturkosmetik","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=4709","title":{"rendered":"F\u00f6rvirrande marknadsf\u00f6ring av naturkosmetik"},"content":{"rendered":"

I reklam f\u00f6r s\u00e5 kallad naturkosmetik \u00e4r det vanligt att de ingredienser som inte finns i produkten deklareras. Det kan skapa f\u00f6rvirring hos konsumenten, enligt en unders\u00f6kning<\/a> som Konsumentf\u00f6reningen Stockholm (KfS) har gjort. \u00c4ven SvD har en artikel<\/a> om granskningen.<\/p>\n

Enligt unders\u00f6kningen r det sv\u00e5rt f\u00f6r konsumenten att verkligen veta vad som ligger bakom den lockande reklamen. I m\u00e5nga fall h\u00e4nvisas till olika m\u00e4rkningar som f\u00f6r de allra flesta \u00e4r helt ok\u00e4nda eller studier som f\u00e5 har l\u00e4st, skriver SvD.<\/p>\n

– I viss m\u00e5n kan man f\u00e5 ut studierna, men det \u00e4r v\u00e4ldigt sv\u00e5rt f\u00f6r en vanlig konsument att f\u00f6rst\u00e5 vad de inneb\u00e4r. Ta debatten om parabener: f\u00f6r konsumenten blir det l\u00e4tt att alla parabener \u00e4r farliga, men om man grottar ner sig i forskningen s\u00e5 \u00e4r det bara vissa parabener som \u00e4r ifr\u00e5gasatta, s\u00e4ger Ulrika Lamberth, KfS, som f\u00f6rfattat rapporten.<\/p>\n

Enligt rapporten saknas ocks\u00e5 en definition av vad naturlig kosmetik egentligen \u00e4r. Det \u00f6ppnar upp f\u00f6r olika tolkningar och idag finns det produkter p\u00e5 marknaden som p\u00e5st\u00e5s vara naturliga men som i sj\u00e4lva verket \u00e4r en blandning av syntetiska och naturliga ingredienser.<\/p>\n

– \u00c4r man intresserad av vilka ingredienser som ing\u00e5r m\u00e5ste man kolla inneh\u00e5llsf\u00f6rteckningen. Men den \u00e4r samtidigt sv\u00e5r att l\u00e4sa, eftersom det \u00e4r latinska namn i den och f\u00f6r en konsument blir det inte s\u00e5 l\u00e4tt att f\u00f6rst\u00e5, s\u00e4ger Ulrika Lamberth till SvD.<\/p>\n

Andra bloggar om: Naturkosmetik<\/a>, Marknadsf\u00f6ring<\/a>, Konsumentf\u00f6reningen Stockholm<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I reklam f\u00f6r s\u00e5 kallad naturkosmetik \u00e4r det vanligt att de ingredienser som inte finns i produkten deklareras. Det kan skapa f\u00f6rvirring hos konsumenten, enligt en unders\u00f6kning som Konsumentf\u00f6reningen Stockholm (KfS) har gjort. \u00c4ven SvD har en artikel om granskningen. Enligt unders\u00f6kningen r det sv\u00e5rt f\u00f6r konsumenten att verkligen veta vad som ligger bakom den […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[95,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/4709"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4709"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/4709\/revisions"}],"predecessor-version":[{"id":4712,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/4709\/revisions\/4712"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4709"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}