Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":8907,"date":"2011-04-02T07:56:56","date_gmt":"2011-04-02T05:56:56","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=8907"},"modified":"2011-04-02T07:56:56","modified_gmt":"2011-04-02T05:56:56","slug":"mqs-reklam-falld-som-vilseledande","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=8907","title":{"rendered":"MQ:s reklam f\u00e4lld som vilseledande"},"content":{"rendered":"

Efter anm\u00e4lan fr\u00e5n organisationen Sveriges Konsumenter och tv\u00e5 privatpersoner har Reklamombudsmannen uttalat att reklamen \u00e4r vilseledande.<\/p>\n

Det handlar om MQ:s p\u00e5st\u00e5ende att \u201d More quality makes your wardrobe, money and planet last longer”. <\/p>\n

Sveriges Konsumenter och en av privatpersonernaans\u00e5g det vara vilseledande d\u00e5 det inte finns n\u00e5gra bevis f\u00f6r att m\u00e4rkeskl\u00e4der generellt sett skulle vara av b\u00e4ttre kvalitet \u00e4n andra kl\u00e4der. Dessutom f\u00f6rs\u00f6ker MQ anknyta sitt utbud av m\u00e4rkeskl\u00e4der till att de d\u00e4rmed \u00e4r ett f\u00f6retag som tar ansvar f\u00f6r milj\u00f6n, \u201dgreenwash\u201d.<\/p>\n

En av privatpersonerna som ocks\u00e5 anm\u00e4lde reklamen menade att det \u00e4r fel av MQ att h\u00e4vda att ”planeten r\u00e4cker l\u00e4ngre” av att konsumera deras kl\u00e4der, d\u00e5 MQ:s verksamhet och f\u00f6rs\u00e4ljning av kl\u00e4der snarare bidrar till att ”planeten r\u00e4cker kortare”.<\/p>\n

Reklamombudsmannens opinionsn\u00e4mnd f\u00e4ller<\/a> den aktuella reklamen med uttalandet:<\/p>\n

”Reklamombudsmannens opinionsn\u00e4mnd finner att reklamp\u00e5st\u00e5endet \u00e4r vilseledande och ett vilseledande milj\u00f6p\u00e5st\u00e5ende. Den strider d\u00e4rmed mot artiklarna 5 och E1 i Internationella Handelskammarens (ICC:s) regler f\u00f6r reklam och marknadskommunikation.”<\/p>\n

Sveriges Konsumenter skriver<\/a> om \u00e4rendet p\u00e5 sin webbplats.<\/p>\n

Andra bloggar om: MQ<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Reklamombudsmannen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Efter anm\u00e4lan fr\u00e5n organisationen Sveriges Konsumenter och tv\u00e5 privatpersoner har Reklamombudsmannen uttalat att reklamen \u00e4r vilseledande. Det handlar om MQ:s p\u00e5st\u00e5ende att \u201d More quality makes your wardrobe, money and planet last longer”. Sveriges Konsumenter och en av privatpersonernaans\u00e5g det vara vilseledande d\u00e5 det inte finns n\u00e5gra bevis f\u00f6r att m\u00e4rkeskl\u00e4der generellt sett skulle vara […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/8907"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8907"}],"version-history":[{"count":3,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/8907\/revisions"}],"predecessor-version":[{"id":8910,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/8907\/revisions\/8910"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8907"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}