Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":998,"date":"2008-04-21T12:35:12","date_gmt":"2008-04-21T11:35:12","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=998"},"modified":"2008-04-21T12:35:12","modified_gmt":"2008-04-21T11:35:12","slug":"nu-maste-vi-fa-nixa-mobilen-ocksa","status":"publish","type":"post","link":"http:\/\/konsumenter.se\/blogg\/?p=998","title":{"rendered":"Nu m\u00e5ste vi f\u00e5 NIXa mobilen ocks\u00e5"},"content":{"rendered":"

Att reklam via mobilen \u00e4r en framtidsmarknad f\u00f6r reklambranschen har jag tidigare ber\u00e4ttat om<\/a>. Nu ber\u00e4ttar DN<\/a> mer om den kommande marknaden.<\/p>\n

Med den nya generationen mobiler f\u00e5r reklambranschen vad den alltid dr\u00f6mt om – en rak och personlig kanal direkt till konsumenterna.<\/p>\n

– Det \u00e4r en marknad som kommer att v\u00e4xa fruktansv\u00e4rt mycket, s\u00e4ger Pia Grahn Brikell, vd i Sveriges Reklamf\u00f6rbund.<\/p>\n

Teoretiskt kan f\u00e5 medier sl\u00e5 mobilerna i reklamsammanhang. En del m\u00e4nniskor rankar mobilen som den viktigaste \u00e4godelen vilket v\u00e4l bevisas av att m\u00e5nga aldrig sl\u00e4pper det krampaktiga greppet om nallen. Tekniskt \u00e4r den snart en fullfj\u00e4drad dator som kan sp\u00e5ras var den \u00e4n befinner sig, vilket m\u00f6jligg\u00f6r geografiskt riktad reklam. Kan mobilen i n\u00e4sta steg kopplas ihop med konsumentens k\u00f6pvanor p\u00e5 internet s\u00e5 \u00e4r reklambranschens v\u00e5ta dr\u00f6m fullst\u00e4ndigt uppfylld.<\/p>\n

– Det \u00e4r den unga generationen som \u00e4r den mest intressanta m\u00e5lgruppen. De lever verkligen f\u00f6r sin mobil och anv\u00e4nder den till spel, musik och allting. Mobilerna \u00e4r redan sm\u00e5 datorer men de kommer att bli \u00e4nnu mer avancerade och det m\u00f6jligg\u00f6r en massa mer reklam, s\u00e4ger Pia Grahn Brikell till DN.<\/p>\n

Jag \u00e4r ganska allergisk mot reklam. F\u00f6r min h\u00e4lsas skull ser jag bara en utv\u00e4g. Vi m\u00e5ste f\u00e5 m\u00f6jlighet att NIXa v\u00e5ra mobiler i framtiden. Den m\u00f6jligheten m\u00e5ste branschen ge oss – annars blir det uppror!<\/p>\n

Andra bloggar om: Mobiltelefon<\/a>, Mobil<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, NIX-registret<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Att reklam via mobilen \u00e4r en framtidsmarknad f\u00f6r reklambranschen har jag tidigare ber\u00e4ttat om. Nu ber\u00e4ttar DN mer om den kommande marknaden. Med den nya generationen mobiler f\u00e5r reklambranschen vad den alltid dr\u00f6mt om – en rak och personlig kanal direkt till konsumenterna. – Det \u00e4r en marknad som kommer att v\u00e4xa fruktansv\u00e4rt mycket, s\u00e4ger […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/998"}],"collection":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=998"}],"version-history":[{"count":0,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/998\/revisions"}],"wp:attachment":[{"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=998"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}