Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":10633,"date":"2011-11-24T09:09:36","date_gmt":"2011-11-24T08:09:36","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=10633"},"modified":"2011-11-24T09:09:36","modified_gmt":"2011-11-24T08:09:36","slug":"misslyckad-reklamkupp","status":"publish","type":"post","link":"https:\/\/konsumenter.se\/blogg\/?p=10633","title":{"rendered":"Misslyckad reklamkupp"},"content":{"rendered":"

Organisationen City i samverkan, som organiserar f\u00f6retagare, s\u00f6kte tillst\u00e5nd att f\u00e5 dekorera Svampen p\u00e5 Stureplan i Stockholm med en gran och fyra tomtar. De fick tillst\u00e5nd, men i sj\u00e4lva verket var tomtarna figurer fr\u00e5n filmen \u201dAlvin och g\u00e4nget 3\u201d. Marknadsf\u00f6ringen kuppades allts\u00e5 igenom.<\/p>\n

N\u00e4r Borgarr\u00e5det Ulla Hamilton (M) skulle avt\u00e4cka \u201djuldekorationen\u201d blev hon \u00f6verraskad, ber\u00e4ttar<\/a> DN. <\/p>\n

– Jag blev v\u00e4ldigt f\u00f6rv\u00e5nad. Det \u00e4r otroligt tr\u00e5kigt att sabba julbelysningen med ett taffligt f\u00f6rs\u00f6k att bryta mot regelverket, s\u00e4ger hon till tidningen.<\/p>\n

\u00c4ven publiken blev besviken<\/a>.<\/p>\n

-Jag trodde jag skulle f\u00e5 vara med om n\u00e5gonting historiskt. Men jag k\u00e4nner mig bara utnyttjad och smutsig, s\u00e4ger Anna, 27, till DN.<\/p>\n

Nu m\u00e5ste reklamfigurerna bort<\/a> eftersom det avtal som finns inte omfattar en reklkaminstallation.<\/p>\n

– De hade tillst\u00e5nd f\u00f6r en gran och fyra tomtar. Jordekorrarna ska bort innan veckan \u00e4r slut, s\u00e4ger Trafikkontorets chef Per Anders Hedkvist till DN.<\/p>\n

Alternativet att flytta reklamen till annan plats kan bli dyrt, ber\u00e4ttar<\/a> SvD. D\u00e5 m\u00e5ste City i samverkan s\u00f6ka tillst\u00e5nd f\u00f6r marknadsf\u00f6ring, och d\u00e5 blir det en ny taxa, enligt Fredrik Alfredsson, stabschef p\u00e5 Stockholms stads trafikkontor.<\/p>\n

– Det skulle kosta minst 160 000 kronor. Det \u00e4r vad vi ber\u00e4knar att det hade kostat om de s\u00f6kt, och f\u00f6rutsatt att de f\u00e5tt, tillst\u00e5nd f\u00f6r reklam p\u00e5 svampen.<\/p>\n

City i samverkan s\u00e4ger att de gjort en tolkningsmiss. Jag undrar hur de funderat kring hur kommersiell en \u201djuldekoration\u201d kan vara och publikens reaktion. De flesta tycker nog att julen \u00e4r tillr\u00e4ckligt kommersiell \u00e4nd\u00e5.<\/p>\n

Andra bloggar om: Stureplan<\/a>, City i samverkan<\/a>, Reklamkupp<\/a>, Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Jul<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Organisationen City i samverkan, som organiserar f\u00f6retagare, s\u00f6kte tillst\u00e5nd att f\u00e5 dekorera Svampen p\u00e5 Stureplan i Stockholm med en gran och fyra tomtar. De fick tillst\u00e5nd, men i sj\u00e4lva verket var tomtarna figurer fr\u00e5n filmen \u201dAlvin och g\u00e4nget 3\u201d. Marknadsf\u00f6ringen kuppades allts\u00e5 igenom. N\u00e4r Borgarr\u00e5det Ulla Hamilton (M) skulle avt\u00e4cka \u201djuldekorationen\u201d blev hon \u00f6verraskad, ber\u00e4ttar […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10633"}],"collection":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10633"}],"version-history":[{"count":2,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10633\/revisions"}],"predecessor-version":[{"id":10635,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10633\/revisions\/10635"}],"wp:attachment":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}