Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":10943,"date":"2012-04-14T19:04:11","date_gmt":"2012-04-14T17:04:11","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=10943"},"modified":"2012-04-14T19:04:11","modified_gmt":"2012-04-14T17:04:11","slug":"bloggares-smygreklam-ska-stoppas","status":"publish","type":"post","link":"https:\/\/konsumenter.se\/blogg\/?p=10943","title":{"rendered":"Bloggares smygreklam ska stoppas"},"content":{"rendered":"

Branschf\u00f6reningen Sveriges annons\u00f6rer har retat upp sig p\u00e5 smygreklam i popul\u00e4ra bloggar. F\u00f6reningen viftar med marknadsf\u00f6ringslagen, l\u00e4ser jag<\/a> p\u00e5 E24, som h\u00e4nvisar till en l\u00e5st artikel i Dagens Media.<\/p>\n

Att bloggare f\u00e5r betalt f\u00f6r att rekommendera olika produkter \u00e4r inget nytt. Sveriges Annons\u00f6rers kommitt\u00e9 f\u00f6r pr har tagit fram riktlinjer f\u00f6r hur f\u00f6retag ska bete sig i kontakten med bloggare, rapporterar Dagens Media.<\/p>\n

– Vi ser att det inte \u00e4r helt glasklart att f\u00f6retag k\u00e4nner till hur man b\u00f6r f\u00f6rh\u00e5lla sig till bloggare, d\u00e4rf\u00f6r vill vi sprida information och kunskap i \u00e4mnet, s\u00e4ger Maria Johannesson, ordf\u00f6rande i kommitt\u00e9n, till Dagens Media.<\/p>\n

Bloggare m\u00e5ste skilja reklam fr\u00e5n inl\u00e4gg p\u00e5 bloggen, annars riskerar b\u00e5de de sj\u00e4lva och annons\u00f6ren b\u00f6ter, enligt marknadsf\u00f6ringslagen.<\/p>\n

En snabb titt p\u00e5 de mest popul\u00e4ra bloggarna visar dock att inneh\u00e5llet vimlar av positiva omd\u00f6men om allt fr\u00e5n resebolag till nagelterapeuter, skriver E24.<\/p>\n

Sj\u00e4lv tillh\u00f6r jag inte de gynnade. Jag f\u00e5r visserligen n\u00e5gra f\u00f6rfr\u00e5gningar om annonsplats varje \u00e5r, n\u00e5got som jag alltid tackar nej till.<\/p>\n

Andra bloggar om: Reklam<\/a>, Marknadsf\u00f6ring<\/a>, Bloggar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Branschf\u00f6reningen Sveriges annons\u00f6rer har retat upp sig p\u00e5 smygreklam i popul\u00e4ra bloggar. F\u00f6reningen viftar med marknadsf\u00f6ringslagen, l\u00e4ser jag p\u00e5 E24, som h\u00e4nvisar till en l\u00e5st artikel i Dagens Media. Att bloggare f\u00e5r betalt f\u00f6r att rekommendera olika produkter \u00e4r inget nytt. Sveriges Annons\u00f6rers kommitt\u00e9 f\u00f6r pr har tagit fram riktlinjer f\u00f6r hur f\u00f6retag ska bete […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,7],"tags":[],"_links":{"self":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10943"}],"collection":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10943"}],"version-history":[{"count":2,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10943\/revisions"}],"predecessor-version":[{"id":10945,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/10943\/revisions\/10945"}],"wp:attachment":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}