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Som jag tidigare ber\u00e4ttat<\/a> blev \u00e5terb\u00e4ringen f\u00f6r dyr f\u00f6r ett h\u00e5rt pressat Coop och kommer att slopas. Men vad som kommer i st\u00e4llet var d\u00e5 oklart.<\/p>\n

Men nu kommer besked, Coop har skickat ut ett pressmeddelande<\/a>. Det nya medlemsprogrammet, som inf\u00f6rs den 1 juli, \u00e4r ett po\u00e4ngsystem med bland annat personliga erbjudanden som baseras p\u00e5 ink\u00f6psvanor. Po\u00e4ngen ska kunna l\u00f6sas in mot varor och tj\u00e4nster. Fokus l\u00e4ggs samtidigt mer p\u00e5 ekologi, livsstil, h\u00e4lsa och milj\u00f6. Coops besked har gett upphov till artiklar i DN<\/a> och SvD<\/a> samt en notis<\/a> fr\u00e5n TT<\/a>.<\/p>\n

Men tanken p\u00e5 \u00e5terb\u00e4ring finns kvar, men f\u00e5r vila tills Coop kommit p\u00e5 f\u00f6tter igen, enligt Coop Sveriges ordf\u00f6rande Anders Sundstr\u00f6m.<\/p>\n

Coop ber\u00e4knar spara n\u00e5gonstans mellan 300 och 500 miljoner kronor \u00e5rligen p\u00e5 oml\u00e4ggningen, enligt DN. <\/p>\n

Oml\u00e4ggningen kanske \u00e4r n\u00f6dv\u00e4ndig f\u00f6r Coop, f\u00f6retaget bl\u00f6der pengar. \u00c5 andra sidan \u00e4r \u00e5terb\u00e4ringen det som skiljer Coop fr\u00e5n andra kedjor, po\u00e4ngsystem har ju alla. Jag undrar om inte Coop hellre borde sett \u00f6ver sin priss\u00e4ttning. Jag, som har j\u00e4rnkoll p\u00e5 priser, upplever Coops priser som h\u00f6ga. D\u00e4rf\u00f6r handlar jag s\u00e4llan p\u00e5 Coop.<\/p>\n

Andra bloggar om: Coop<\/a>, Medlemsprogram<\/a>, \u00c5terb\u00e4ring<\/a>, Po\u00e4ngsystem<\/a>, Dagligvaruhandel<\/a>, Livsmedelshandel<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"