Warning: Constant ABSPATH already defined in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php on line 22 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 Warning: Cannot modify header information - headers already sent by (output started at /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-config.php:22) in /customers/8/4/0/konsumenter.se/httpd.www/blogg/wp-includes/rest-api/class-wp-rest-server.php on line 1648 {"id":1269,"date":"2008-08-19T14:29:04","date_gmt":"2008-08-19T13:29:04","guid":{"rendered":"http:\/\/konsumenter.se\/blogg\/?p=1269"},"modified":"2008-08-19T14:29:04","modified_gmt":"2008-08-19T13:29:04","slug":"branschens-egen-reklamombudsman","status":"publish","type":"post","link":"https:\/\/konsumenter.se\/blogg\/?p=1269","title":{"rendered":"Branschens egen reklamombudsman"},"content":{"rendered":"

Redan f\u00f6r snart ett \u00e5r sedan som branschorganisationen Sveriges annons\u00f6rer beslutade att inr\u00e4tta <\/a>sin egen reklamombudsman, f\u00f6rutsatt att det inte blev n\u00e5gon lagstiftning mot k\u00f6nsdiskriminerande reklam.<\/p>\n

Det blev ingen lag, trots att en utredning f\u00f6rordade det. J\u00e4mst\u00e4lldhetsminister Nyamko Sabuni k\u00f6rde \u00f6ver<\/a> utredningen och h\u00e4vdade att s\u00e5dan lagstiftning inte skulle bli vare sig tydlig eller effektiv.<\/p>\n

S\u00e5 branschen gick vidare och nu har den nya Reklamombudsmannen utn\u00e4mnts. Det blir Elisabeth Trotzig som axlar manteln, ber\u00e4ttar DN<\/a>. Hon \u00e4r jurist i botten och b\u00f6rjade karri\u00e4ren p\u00e5 en advokatbyr\u00e5. Hon har \u00e4ven studerat marknadsf\u00f6ring och jobbade \u00e5tta \u00e5r inom Bonnier Tidskrifter. De senaste tio \u00e5ren har hon varit vd f\u00f6r Institutet f\u00f6r reklam och mediestatistik (IRM) som bland annat uppskattar storleken p\u00e5 medieinvesteringarna i Sverige.<\/p>\n

\u201dRO\u201d ers\u00e4tter N\u00e4ringslivets etiska r\u00e5d mot k\u00f6nsdiskriminerande reklam (ERK) och Marknadsetiska r\u00e5det (MER).<\/p>\n

– N\u00e4ringslivet vill visa att man tar ett ansvar f\u00f6r att marknadskommunikationen h\u00e5ller en h\u00f6g etisk niv\u00e5. Med ett fast kansli blir det enklare f\u00f6r konsumenter att anm\u00e4la reklam man \u00e4r kritisk till, s\u00e4ger hon till DN.<\/p>\n

N\u00e5gon juridisk makt f\u00e5r man dock inte. Precis som tidigare \u00e4r straffet skamp\u00e5len – f\u00e4llda kampanjer h\u00e4ngs ut i medierna.<\/p>\n

Vi f\u00e5r v\u00e4l se om \u201dRO\u201d har fler t\u00e4nder \u00e4n sina f\u00f6reg\u00e5ngare ERK och MER. De har ju varit t\u00e4mligen tandl\u00f6sa.<\/p>\n

Andra bloggar om: Reklamombudsmannen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Redan f\u00f6r snart ett \u00e5r sedan som branschorganisationen Sveriges annons\u00f6rer beslutade att inr\u00e4tta sin egen reklamombudsman, f\u00f6rutsatt att det inte blev n\u00e5gon lagstiftning mot k\u00f6nsdiskriminerande reklam. Det blev ingen lag, trots att en utredning f\u00f6rordade det. J\u00e4mst\u00e4lldhetsminister Nyamko Sabuni k\u00f6rde \u00f6ver utredningen och h\u00e4vdade att s\u00e5dan lagstiftning inte skulle bli vare sig tydlig eller effektiv. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1269"}],"collection":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1269"}],"version-history":[{"count":0,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=\/wp\/v2\/posts\/1269\/revisions"}],"wp:attachment":[{"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/konsumenter.se\/blogg\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}